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A number of writers have worked with Kara on the production of Demon Diary. The story for volume 1 was written by Lee Jeehyung. Lee stopped writing, because he had to prepare for the upcoming high school exams. The stories for volumes 2 through 7 were written by Lee Yun-hee. Demon Diary is a light story about Raenef, a newly appointed Demon Lord, and Eclipse, his instructor, who is both a powerful demon and a veteran of a human-versus-demon war. Because of his actions during the Hangma War which are not elaborated upon , he became known for his cruelty and incredible power.

This book is blatantly cashing in on the confusion of unwary grandparents, aunts and uncles that get suckered into buying it because it has the word "Diary" in the title, has something to do with an underdog, and chooses a typeface and illustration style that is indistinguishable from the Wimpy Kid series. The only real differentiator is the series' lack of wit and intelligence, but unfortunately that requires reading this drek. By far the worst lesson this series teaches is that shamelessly ripping off other people's work actually pays. Clearly that lesson is lost on many of the kids reviewing here, and that's a shame.

This title contains: Positive role models. This review Helped me decide 1. Had useful details 2. Read my mind 1. Report this review. Adult Written by another concern mom September 13, Terrible book for our little girls Inapropiate. I could not keep reading it. It says things like "a celebrity can be caught without panties but never without cellphone".. Good for the writer that is making a lot of money miseducating kids and the New Yok Times that says is a good book.. All of them are just for the money.. Let us be for our kids as long as we can. Had useful details 1.

Read my mind 2. Adult Written by justsephxi. April 10, Reinstated my depression. A generally awful book. Nikki is bland and hate able, her friends have a noticeable lack of character development along with the "bully" which I somehow relate more to than the main character, which feels like the author took whatever villain from High School Musical and slapped an new name on them.

Just read frickin' DOWK, it's so much more entertaining and well written. The illustration style just makes me want to barf; it looks like the author went on a Character Generator online and printed out the first thing she saw, and Nikki is just awful; she constantly yells at her parents for things they can't change, and has a general lack of self awareness. Normally this would be okay- DOWK did it incredibly, but this somehow just makes you want to punch Nikki instead of laugh at them but understand them like you can in DOWK.

Kill it with fire. Had useful details. Adult Written by kidosophically July 11, Want to dumb-down your daughter? Get her this! Please read the first few pages before giving this to your daughter. The message of this book: girls are superficial, empty-headed, trite, social morons who only care about celebrities, pop culture, being cute, popular and worshipped by all. If your goal is to dumb-down your daughter, and to teach her that all girls are nasty and only concerned with appearance, then this is the book series for you.

There's nothing wrong with "fun" light reading-- but that's not what this is.

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Don't be mislead by the cutesy cover. Also, why WHY is the word "skank" in a book meant for tween girls?! The name calling is horrendous in this series. Adult Written by momreader November 8, Bad for Girls! This book is very popular in my daughter's second grade classroom.

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I picked up a copy from the library to read with her and I was very disappointed. I'm glad that I am reading it to her because I frequently have to edit the language used in the book. The messages so far are awful and young girls should be insulted by the characters portrayed. I would highly recommend the Baby Mouse series instead of this trash.

The themes are similar but MUCH more positive and funny with a healthy message. This title contains: Language. Parent of an infant, 3, and 8 year old Written by BubbleMachine August 10, Trashy This book was at the library and Sweets begged me to try it because of the pretty pink cover. I pre-read the book to make sure it was age appropriate. It was not! Mentions of "hooking up" with fairies and the line "A celebrity can be seen without her panties but never without her cell phone" which made me cringe.

Clearly, additional research is needed to examine possible links between exposure to food ads, food consumption patterns and obesity. It is evident that food advertising targeting children is well-funded and saturates their environment from multiple channels. Furthermore, much of the non-television advertising, such as the food companies' web sites, toys, in-school marketing, is indirect and subtle e.

Finally, available evidence suggests that food ads on television have an influence on children's food choices.

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As children have become an increasingly important target market for the food industry, consumer and child advocate organizations have become increasingly concerned that adequate safeguards exist to protect children from exploitative commercial gain. This section reviews US regulations related to food advertising to children. In the US, there are currently few policies or standards for food advertising and marketing aimed at children.

The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns. Concerns about advertising on children's television were first raised in the early s by the children's advocacy group, Action for Children's Television ACT which urged the FCC and the FTC to prohibit or limit advertising directed at children.

This involved policies against "host selling," the use of a program host or other program personality to promote products on the program. As a result it became common for television stations to air "bumpers," such as "We'll be right back after these commercial messages". In , the FTC formally proposed a rule that would ban or severely restrict all television advertising to children. A key argument was First Amendment protection for the right to provide information about products to consumers.

The act specifically prohibited any further action to adopt the proposed children's advertising rules. National Association of Broadcasters' first adopted self-regulatory toy TV advertising guidelines. Early s. FCC adopts first federal policies restricting TV advertising. These include:. The group was created in response to legislation to restrict or ban advertising to children. FTC formally proposes a rule that would ban or severely restrict all TV advertising to children.

FTC presents a review of the scientific evidence and argues that all advertising directed to young children is inherently unfair and deceptive. The proposal provokes intense opposition from the broadcasting, advertising and food and toy industries and an aggressive campaign to oppose the ban based on First Amendment Protection. In response to corporate pressure, Congress refuses to approve FTC's operating budget and passed legislation "FTC Improvements Act of " which removes the agency's authority to restrict advertising.


The Act prohibits any further action to adopt proposed children's advertising rules. Deregulation of Television occurs during the Reagan administration. FCC deregulates all limits on the amount of advertising times, and the restriction on program-length commercials. Children's advocacy and consumer groups pushed Congress t pass the Children's Television Act which directed the FCC to require educational programming for children and to limit the amount of commercial time during children's programming to FCC reinstates the policy on program length commercials but redefines them.

In response to advocacy groups and an FTC report, Congress passes the Children's Online Privacy Protection Act COPPA that directs the FTC to develop rules restricting certain data collection practices and requiring parental permission for collection of personal information for children under 13 years of age. Advertising and marketing aimed at children is rapidly becoming a pervasive presence on the Internet, with new techniques constantly being developed, yet advertising on the Web is virtually unrestricted.

For example, one of CARU's guidelines for television is that products derived from or associated with program content primarily directed to children should not be advertised during or adjacent to that program. Yet, this does not apply to websites or the Internet. In the mid s, children's media advocacy groups documented a number of exploitative data collection marketing practices on children's websites used to gather personal information from children and learn about their preferences and interests.

These included interactive surveys with animated characters or spokespersons, guest books, registrations, incentives, contests, and prizes for filling out surveys. This information permitted companies to conduct market research which then could be used to and create personalized marketing and sales appeals to children. The majority of US schools and states do not have any policies about commercial marketing activities in schools.

The US GAO report found that only 19 states currently have statutes or regulations that address school-related commercial activities. Only five states were reported to have more comprehensive policies covering various activities related to product sales, and direct or indirect advertising. Several national organizations and youth advocacy groups are concerned about the growing influx of in-school marketing and advertising and have advocated limiting commercial activities in schools, arguing that children's health is not an acceptable "trade off" for increased revenues.

Recently, there have been successful local initiatives to eliminate soft drink vending machines and advertising from schools. Several school districts across the country have refused to enter into agreements with soft drink companies after protests by parents, students and school officials. The same year, the Los Angeles unified school district, which includes schools and , students, voted to ban the sales of soft drinks in vending machines.

Concerns about the effects of television advertising on children are shared by a number of European countries and Australia. Australia does not allow ads during television programming for preschoolers. In recent years, the food and beverage industry has viewed children and adolescents as a major market force. As a result, children and adolescents are targeted aggressively by food advertisers, and are exposed to a growing and unprecedented amount of advertising, marketing, and commercialism through a wide range of channels.

The principal goal of food advertising and marketing aimed at children is to influence brand awareness, brand preference, brand loyalty, and food purchases among youth. A wide range of food advertising techniques and channels are used to reach children and adolescents to foster brand awareness to encourage product sales. The strong similarities between the marketing and promotional activities used by food companies to advertise unhealthy foods to children and those used by the tobacco industry to market cigarettes to children are striking. Promotional materials caps, sports bags, lighters with cigarette brand logos , sweepstakes, and premiums were commonly used.

The "Marlboro Man," with his image of independence and autonomy, struck a responsive chord among adolescent males. Collectively, the advertising techniques and promotional campaigns targeting youth were highly successful in encouraging underage smoking. Numerous studies have shown that foods heavily marketed to preschool and grade school children are predominantly high in sugar and fat, [ 36 , 40 , 41 ] which is the antithesis of healthful eating recommendations for children.

Experimental studies have consistently shown that children exposed to food advertising prefer and choose advertised food products more frequently than those not exposed to such ads. African American and Hispanic children also have a higher prevalence of obesity than white children.

Potential strategies and policy recommendations on food advertising and marketing aimed at children. Children's health should never be an acceptable "trade-off," no matter how severe the budgetary constraints in schools or communities. The sale of soft drinks and other high calorie, low nutrition foods should be prohibited during the school day in public schools.

Since the climate has not been favorable for regulation, interim means could be explored such as having stricter limitations on the amount of advertising permitted on children's television e. These funds could be used to develop nutrition and physical activity media campaigns and promotion programs to be overseen by a non-profit or governmental organization. As an interim step, guidelines for responsible food advertising and marketing aimed at children could be developed. The FTC would be the most appropriate federal agency to develop such rules. The growing epidemic of childhood obesity has focused attention on the possible role that food and beverage advertising and marketing may play in influencing child and adolescent eating behaviors and body weight.

More research is needed to examine whether food advertising is a causal factor for increased risk of obesity. Experimental and epidemiologic research, including longitudinal designs, is needed to study the effect of food advertising on children's food choices, eating behaviors and body weight. Studies need to include the various marketing channels used to reach youth, such as television, schools, and the Internet, as well as different age periods, such as early childhood, middle childhood and adolescence.

This article focused on marketing practices and research conducted primarily in the US. However, a number of studies in other countries, such as Australia and the UK, have found that television advertising to children for high sugar and high fat foods is prevalent. This article is published under license to BioMed Central Ltd.

This is an Open Access article: verbatim copying and redistribution of this article are permitted in all media for any purpose, provided this notice is preserved along with the article's original URL. Review Open Access. Abstract In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. It is unclear how much money is spent on food advertising specifically directed at children and adolescents, but estimates are available for overall youth-oriented advertising in the US.

Source: Advertising Age. June 24, Television advertising The largest single source of media messages about food to children, especially younger children, is television. In-school marketing During the past decade in the US, use of public schools as advertising and marketing venues has grown. Reasons for the increase in in-school marketing to children and adolescents include the desire to increase sales and generate product loyalty, the ability to reach large numbers of children and adolescents in a contained setting, and the financial vulnerability of schools due to chronic funding shortages.

Advertisers and marketers have begun to target the rapidly growing number of US children online with a variety of new interactive advertising and marketing techniques. Utilizing the unique features of the Internet, companies can seamlessly integrate advertising and Web site content. These sites include games, word-find puzzles, contests, quizzes, riddles, music, e-mail cards, clips of commercials, sweepstakes, downloadable recipes, desktop wallpaper and screensavers that feature their products, and on-line stores that sell licensed merchandise. Children can also sign up to receive electronic newsletters with news about products and promotions.

The sites often feature popular product spokes-characters and animated cartoon characters, such as Tony the Tiger, Chester Cheetah, Toucan Sam, and Snap! And Pop! The integration of products into games is commonplace. The company's website is frequently featured on ads or product packaging. Examples of food branded environments for children on food company websites are shown in Table 3. There has been a recent trend among food companies to market toys and products with brand logos to preschoolers and young children to develop an early and positive relationship with the child and thereby promote brand awareness and preference.

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The food industry has partnered with toy manufacturers to create toys that advertise food. General Mills last year partnered with Target stores to create a line of children's loungewear based on iconic cereal brands like Trix and Lucky Charms. Examples of toys with brand logos are shown in Table 4. Table 4 Examples of toys with food brand logos in the US. Cheese pizzas. Several companies sell counting and reading books for preschoolers and young children for brand-name foods. For example, Kellogg's Foot Loops!

On the Amazon. These books are being promoted as teaching tools but are clever advertising ploys. These time limits remain in effect today.