PDF How I Conceived, Marketed, Wrote, Published And Sold My Book In Seven Days!

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The surveys are done by professionals who know how to ask the right questions to get the most information from the people surveyed. This information is then tabulated so that we get the top buttons of potential readers. A button is a word, phrase, or image that resonates strongly with a reader. You can make people angry, sad, happy, even ecstatic if you push the right buttons. The right buttons pave the way for the message of your book to be accepted. Surveys also help your editor figure out how the book needs to be edited. They help the designer come up with the perfect design that will entice your buying public to pick up the book.

Most of all, they tell our marketing team how to craft your marketing messages so that they get the response you want—books sold! Step 5: Design While the book is being edited and after surveys are done, the publisher will usually bring on the graphic designer who will create the book cover.

Sometimes the designer will do the cover and the interior. Sometimes those jobs will be given to different designers. Book Covers: The old saying is still true—you do judge a book by its cover. Book covers need to capture in images what the book is about. Good book covers communicate. They take talent and work to produce. Our authors are hands-on with the design, and the result are covers that get attention.

Book Interiors: There is more art than an author realizes to a good interior. Fonts, margins, placement of pictures and graphs—all these elements and more go into creating an interior that makes the book a pleasure to read. Thus, printing the book facilitates publishing. Print-on-Demand POD Printing Technology not to be confused with print-on-demand publishers who use the printing technology of the same name allows authors the flexibility of printing small numbers of books.

This helps the author figure out which markets are interested in the book and if a larger print run is necessary. Print-on-demand technology is also the way most Amazon books are sold. A buyer goes to Amazon. Amazon sends the order via the internet to a POD printer. That printer prints and ships the book to the customer. The book world is the envy of the retail world. Warehouses full of inventory are no longer needed. POD offers flexibility and longevity in the market place because the books are stored as data files, not as actual books. Books are printed as the market demands them, which of course is dependent on how effective the marketing campaign is.

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Hugo House, like all other indie publishers, uses POD printing for all print runs smaller than books. Web-Press Printing. You want to see book samples to test the paper quality, the integrity of the glue, and the richness of the color on the covers. The more books you print this way, the less cost for you. Hugo House routinely seeks quotes from printers.

We want the best quality for the best price. The latter are the higher-end printers, but some books require that level of quality to make the book look as good as it can. Submit your book proposal Back to top. Step 7: Distribution Distribution is the most misunderstood part of the entire publishing process. Distribution just makes the book available for sale.

Authors erroneously believe that if their book is in distribution, meaning it is on bookshelves or listed online, it will automatically sell. It requires a concentrated marketing campaign to let buyers know the book is available so that they go to the store or to Amazon. Distribution is actually a function of marketing. It simply is putting books in places where buyers can find them: bookstores and online listing services like Amazon.

But it is also specialty stores and libraries. This allows access not only to Amazon. Marketing, like distribution, is a hugely misunderstood area of book publishing. Marketing to traditional publishers means putting your book in a catalogue and having their reps peddle the book to book buyers in retail chains. To be an effective marketer, Hugo House hats our authors with our exclusive Author Hat program. The course is an ongoing instructional activity along with the tasks it takes to become proficient in marketing your book.

There is a lot of misconception about what marketing is. What are the component parts? Why is it that sometimes a radio interview will sell 1, books and another interview sells none? Or why does a review not sell books? What needs to happen on top of that? The following is a key-word list for marketing.

These are the important terms that need to be understood before you can move forward with the activity. Marketing: The conceiving and packaging and the moving of a specific product into public hands.


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Production is making the book—designing the cover and interior as well as the marketing materials around your book. Distribution is literally the process that puts books on shelves or lists them on-line in places such as Amazon. Distribution is actually then just a function of marketing. Promotion: To make something well known and well thought of.


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  • Promotion is the art of offering what will be responded to. Promotion creates want. Promotion is flyers, website copy, sales copy, author interviews live, written, YouTube , social media, book signings, and articles written by the author. Sales: moving product off the shelf to the cashier with the result of a happy customer excited to read the book.

    Sales is getting a buyer through their stops and barriers to get them the product that they consider valuable—valuable enough to pay for it with their hard earned money. This is accomplished by advertising that is flanked by promotional activities that prompt the buyer to buy. There are specific marketing tasks that Hugo House does for our authors.

    We create a marketing plan for each book; we list our books on NetGalley for three months for reviews. We send each book through an Amazon SEO program and train our authors on how to make themselves more visible on Amazon. We write press releases for our authors. Each marketing program is tailored to the niche audiences of the book. The following list comprises the foundation of what an author needs to market and sell their book and is the basis for all our marketing programs. However, just as with traditional publishing, the author is responsible for the marketing legwork of the book—that means he or she does it or contracts with a marketing firm to handle the marketing.

    Hugo House works with reputable marketing firms to get the job done right. Social Media: Social media is one of the most effective ways to reach potential readers and get them interested in you and your book. It is also a PR action first and foremost, not a promotional action for your book. It helps make you and your work acceptable to potential audiences. Authors can choose to run their own social media campaign or use a trained Social Media expert. We also offer social media training that uses the surveyed data you found in your market research most effectively.

    Radio Shows: We have found that good radio shows do sell books. Radio is also primarily a PR function, making you and your book acceptable to potential buyers. Radio is also important because it is a way to build a media portfolio—and that is important if you want to promote your book through TV appearances. We have a radio media expert who books shows for our authors, but our authors can also opt to do a training program with experts and book themselves.

    Step 1: Understanding Your Options

    Radio hosts and producers are always in need of good content and an engaging guest. We want our authors to fill both those needs. The book is also sent to Book List Online, the online magazine for the American Library Association, and Hugo House provides each author with ten media contacts to send media kits. Featured Articles: This is an extension of book reviews. You can write featured articles for targeted magazines—we provide the list of magazines. This takes footwork. You do the work—but it makes it fun for you and worth it for all the publicity.

    Book Signings: Book events with books being signed are fabulous PR—they get you noticed. Hugo House trains our authors how to contact, set up, and run successful a book signing. It takes some footwork to get your blog noticed. You find blogs that talk about your subject areas Africa, helping defeat injustice, finding self through helping others, etc. If you get a favorable review, we recommend finding out about advertising. Author Website: Every author must have a website if he or she wants to sell books. This is the main place to sell, sell, sell.

    The website gives information about you and your book. Most important though, this is where you make that all-important pitch to buy your book. The trick is to get people to your website where you can do that. Our authors can use the Hugo House webmaster or use one of their own. The Hugo House Bookstore: Check out our bookstore! There you will notice that you can purchase any Hugo House book directly.

    It works on the POD printing system. The buyer orders a book. The order is sent directly to our POD printer in Illinois. The books prints and ships directly back to the customer in one to two days. You can get them if they order direct. The system takes care of the printing and shipping which is called fulfillment.

    We are very excited to be offering this direct sales line to all Hugo House authors. Books are printed as the market demands them, which of course is dependent on how effective the marketing campaign is. Hugo House, like all other indie publishers, uses POD printing for all print runs smaller than books.

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    Web-Press Printing. You want to see book samples to test the paper quality, the integrity of the glue, and the richness of the color on the covers. The more books you print this way, the less cost for you. Hugo House routinely seeks quotes from printers. We want the best quality for the best price. The latter are the higher-end printers, but some books require that level of quality to make the book look as good as it can.

    Submit your book proposal Back to top. Step 7: Distribution Distribution is the most misunderstood part of the entire publishing process. Distribution just makes the book available for sale. Authors erroneously believe that if their book is in distribution, meaning it is on bookshelves or listed online, it will automatically sell. It requires a concentrated marketing campaign to let buyers know the book is available so that they go to the store or to Amazon.

    Distribution is actually a function of marketing. It simply is putting books in places where buyers can find them: bookstores and online listing services like Amazon. But it is also specialty stores and libraries. This allows access not only to Amazon. Marketing, like distribution, is a hugely misunderstood area of book publishing. Marketing to traditional publishers means putting your book in a catalogue and having their reps peddle the book to book buyers in retail chains. To be an effective marketer, Hugo House hats our authors with our exclusive Author Hat program.

    The course is an ongoing instructional activity along with the tasks it takes to become proficient in marketing your book. There is a lot of misconception about what marketing is. What are the component parts? Why is it that sometimes a radio interview will sell 1, books and another interview sells none?

    Or why does a review not sell books? What needs to happen on top of that? The following is a key-word list for marketing. These are the important terms that need to be understood before you can move forward with the activity. Marketing: The conceiving and packaging and the moving of a specific product into public hands. Production is making the book—designing the cover and interior as well as the marketing materials around your book. Distribution is literally the process that puts books on shelves or lists them on-line in places such as Amazon.

    Distribution is actually then just a function of marketing. Promotion: To make something well known and well thought of. Promotion is the art of offering what will be responded to. Promotion creates want. Promotion is flyers, website copy, sales copy, author interviews live, written, YouTube , social media, book signings, and articles written by the author. Sales: moving product off the shelf to the cashier with the result of a happy customer excited to read the book.

    Sales is getting a buyer through their stops and barriers to get them the product that they consider valuable—valuable enough to pay for it with their hard earned money. This is accomplished by advertising that is flanked by promotional activities that prompt the buyer to buy. There are specific marketing tasks that Hugo House does for our authors. We create a marketing plan for each book; we list our books on NetGalley for three months for reviews. We send each book through an Amazon SEO program and train our authors on how to make themselves more visible on Amazon. We write press releases for our authors.

    Each marketing program is tailored to the niche audiences of the book. The following list comprises the foundation of what an author needs to market and sell their book and is the basis for all our marketing programs. However, just as with traditional publishing, the author is responsible for the marketing legwork of the book—that means he or she does it or contracts with a marketing firm to handle the marketing. Hugo House works with reputable marketing firms to get the job done right. Social Media: Social media is one of the most effective ways to reach potential readers and get them interested in you and your book.

    It is also a PR action first and foremost, not a promotional action for your book. It helps make you and your work acceptable to potential audiences. Authors can choose to run their own social media campaign or use a trained Social Media expert. We also offer social media training that uses the surveyed data you found in your market research most effectively. Radio Shows: We have found that good radio shows do sell books. Radio is also primarily a PR function, making you and your book acceptable to potential buyers.

    Radio is also important because it is a way to build a media portfolio—and that is important if you want to promote your book through TV appearances. We have a radio media expert who books shows for our authors, but our authors can also opt to do a training program with experts and book themselves. Radio hosts and producers are always in need of good content and an engaging guest. We want our authors to fill both those needs. The book is also sent to Book List Online, the online magazine for the American Library Association, and Hugo House provides each author with ten media contacts to send media kits.

    Step 1: Understanding Your Options

    Featured Articles: This is an extension of book reviews. You can write featured articles for targeted magazines—we provide the list of magazines. This takes footwork. You do the work—but it makes it fun for you and worth it for all the publicity. Book Signings: Book events with books being signed are fabulous PR—they get you noticed.

    Hugo House trains our authors how to contact, set up, and run successful a book signing. It takes some footwork to get your blog noticed. You find blogs that talk about your subject areas Africa, helping defeat injustice, finding self through helping others, etc. If you get a favorable review, we recommend finding out about advertising.

    Author Website: Every author must have a website if he or she wants to sell books. This is the main place to sell, sell, sell. The website gives information about you and your book. Most important though, this is where you make that all-important pitch to buy your book. The trick is to get people to your website where you can do that. Our authors can use the Hugo House webmaster or use one of their own. The Hugo House Bookstore: Check out our bookstore!

    There you will notice that you can purchase any Hugo House book directly. It works on the POD printing system. The buyer orders a book. The order is sent directly to our POD printer in Illinois. The books prints and ships directly back to the customer in one to two days. You can get them if they order direct. The system takes care of the printing and shipping which is called fulfillment.

    We are very excited to be offering this direct sales line to all Hugo House authors. You have a book. You have to make sure that you ask for the sale! You want to sell books. Your publisher wants to sell books. The Hugo House marketing team never stops researching ways to sell more books, but no matter what you do to sell, it will fall into these three categories:. Retail: One word.

    Amazon is the most successful retailer in the business. Direct: This is the most lucrative way to sell books. You do a book event and sell books to the participants. You set up a booth at farmers market or on the street. No joke. New York City does not require permits for book sales on the street. You can set up a table and have at it! Special: This is library sales and corporate sales.

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    This type of sales takes more front-end work, but a corporation may order books in large quantities. If a book catches on in the library market, the author can sell thousands. The trick is knowing how to do it right the first time. Step 6: Printing. Self-publishing —the author does everything: selecting editors and designers, finding printers, courting distributors. Step 2: Acquisitions. You want a publisher who cares about your work. Back to top. Step 3: Editing and Writing. Your have contracted with the publisher. Editing begins with an editorial review.

    After the manuscript has been accepted for publication, the Senior Editor will read the manuscript, make notes, and consult with the author on the amount and type of editing that needs to be done. Developmental Editing what Dr. Ross calls content coaching —This type of editing looks at the overall focus and flow of the piece.