The call-to-action buttons are easy to see with a yellow background and black text. The email also uses an impending deadline for discounted registration as a motivator for readers to act immediately.
In addition to CTAs to register, the email also provides some prompts for the subscriber to find out more about the film and music events that will take place at the conference. This offers a little teaser to keep subscribers interested and entice them to act. The Fizzle newsletter provides weekly tips for entrepreneurs who are working to build their businesses.
Though the organization has other content assets, such as a blog and podcast, they provide unique content in their emails each week, which helps keep their subscribers engaged. This makes the content have more of an exclusive feel and eliminates redundancy for those who also follow the blog or podcast.
However, there are a number of things that Fizzle does well to make this longer format work. First, they use clear headers and sub-headers to break up the content and make it easier to digest. The most important points are bolded, making the content easy to scan and read quickly. The author also summarizes the main points at the beginning of the email so that readers know what to expect.
Sample Good News Message Letter
Notice that Fizzle also includes links to follow the company on social media or subscribe to their podcast. This is an effective best practice for email newsletter content as it helps you create more touchpoints for your customers and leads.
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Medium is a blog-publishing platform that has recently gained popularity over the past few years. The company uses their email newsletters to help bring great content from the blogs published on their platform to their followers and fans. Medium uses section dividers to separate each post and includes engaging images with each. This allows them to present a lot of content in their newsletter without overwhelming the reader.
The content then links to each article where the reader can easily finish reading the post. The newsletter also tells reader how long each post takes to read, helping subscribers decide if they have time to dive in now or need to come back to it later. Work with an email marketing agency like ours! We have plenty of customization options for small businesses like yours. Contact us today to see how we can help you grow and improve your email newsletters to look more like the ones we just discussed.
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Newsletters | The Home Of Great South African News | SA Good News
Tom Metcalf. We would like to thank you all for your contribution and dedication. This would have not been possible without the combined effort of all of our staff. Keep up the good work. Good news letter to customers Dear Valued Customers, We are pleased to announce the opening of our new branch in the city downtown on the 15th of January This move comes as part of our continuous efforts to provide the best shopping experience to all of our clients all around the country.
We would like to thank you all for your loyalty and business.