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Spurlin, Paul Syllabus: Sample Syllabus.

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An examination of the interaction between financial accounting, cash flow estimation, capital budgeting, risk and return, capital structure, and working capital management. Survey of major behavioral skills used by managers to help them understand and influence behavior in an organizational setting. A detailed study of strategic management covering such topics as environmental analysis, competition between firms, establishing and sustaining a competitive advantage, and strategy implementation culminating in a group-based consulting project on strategic issues currently facing a participating organization.

Analysis of financial statements and internal accounting reports to help management make decisions. Instructor : Addy, Noel Materials: Camtasia or similar screen recording software will be required for this course. Syllabus: Sample Syllabus. Market strategic analysis, research and planning necessary to effectively match marketing strategies with changing macro, micro, and organizational environments.

Legal and ethical issues faced by the business firm with emphasis on prevention and resolution of disputes, including mediation, negotiation and alternative dispute resolution. Three hours lecture. The legal principles applicable to real estate, including types of ownership and interests, mortgages, restrictions, and regulations. Instructor: Mallette, Stephanie. Concepts, skills, tools and techniques involved in management of computer security as it applies to today's business environment.

Design and management of local and distributed data resources, database design, definition, creation, maintenance, acquisition and use. Marketing is one of the more diverse areas of business study, featuring experts in a range of related fields such as management, psychology, strategy, research, sociology, broadcasting, publication, publicity, ethics, distribution, service and more. Master of Marketing programs build on students' foundational business knowledge, highlighting the key concepts of marketing such as effectiveness, segmentation, activation, dominance, pricing, service, retail, brand management and more.

Further, several Master of Marketing programs allow students to specialize in a certain area or field that is most pertinent to their personal career goals. To read more about how you can apply for a Master of Marketing program at one of the featured universities and institutions listed below, simply click on the links below! Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing The Master of Marketing is an month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing.

Graduates will gain an appreciation of contemporary marketing in a global context and the ability to identify market opportunities and develop appropriate marketing strategies. With a Master of Marketing, graduates will be equipped with the skills and knowledge required for a career in the marketing and communications industry. Students may pursue a career in corporate, consulting or market analysis, among other options.

The Master of Marketing is an month, point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised Marketing courses that focus on contemporary marketing practice, market analysis, branding and strategy, as well as relationship management Various teaching formulas are available to suit every requirement; students from more than countries of the world.

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The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching, international internships and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business Now more than ever, companies require innovative, qualified marketing experts to implement creative Markets are ever-changing, with increasingly sophisticated consumers.

Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From the effective use of social media channels to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business. The Master International Marketing and Brand Management study program provides advanced business, marketing, and brand management knowledge, and equips you with the proper skills and tools to successfully apply your innovative ideas to practice.

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In addition, the unique format and the holistic, interdisciplinary approach of the study program let you explore new horizons and highly topical subjects that make the Master International Marketing and Brand Management a truly unique experience. This way, you evolve into a responsible marketing and brand management specialist with a broad cultural understanding and a strong personality. Goals: To obtain relevant competencies to pursue a career in B2B and B2C companies within an international environment.

This Master taught in Spanish language aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise inc This Master aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. It aims to train professionals capable of setting strategies relationship with customers and consumers, distribution policies and communication, brand management in the light of the new challenges and opportunities offered by advances in information and communications technology and taking into account the particularities of the various markets and countries; managers who are able to identify and propose the most suitable business models in each environment, design and implement sustainable and responsible strategies Most companies especially value the many practical skills our students acquired during the many real-life projects they performed during their study of the Master of Marketing Analysis.

Since the academic year , MMA projects are also international. London, UK upon completion of the project. During the academic year , again four MMA students wrote their master thesis about a project at DunnHumby Ltd What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that? From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine, and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.

The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, with a specific focus on food in Barcelona and a vertical exploration of the wine sector in Florence Please note that subjects offered may vary from the published list and are revised periodically to ensure maximum relevance to the related industry and business world.

Language classes are based on demand minimum of five students per level and must be chosen prior to the start of the semester The current business environment is evolving rapidly. Examines the interplay of culture, politics, economics, and society of tour country; compares approaches to economic and social policies in tour country and the United States; examines how tour country's awareness and public perceptions of environmental issues have changed over time; explores how different economic and cultural systems in the U.

Organized and directed by members of the department. Fulfills general education requirement in cross-cultural studies and serves as a level business elective for undergraduate students. Designed as a capstone experience. Studies the international banking system, international money market, international bond markets and international equity markets. Explains exchange rate behavior and examines currency derivatives including future and options on foreign exchanges, currency and interest swaps, and international portfolio investments.

Students will evaluate strategies to hedge against foreign exposures, including economic, translation, transaction and cash flow exposures. They will also analyze and evaluate the impact of central banks and financial policies around the world. Student teams will be iven the option to work with a client or to create an international business report. Teams that choose to work with a client will develop an international business strategy and write a business plan for a specific initiative related to trade, production or investment in one or more foreign countries.


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At the end of the year, the team will prepare a business plan and deliver a presentation to the client. Teams that choose to conduct research will create an international business report evaluating the globalization of markets, production and investment for a selected country. Teams will interview business representatives in the United States and the foreign country.

At the end of the semester, each team will deliver a presentation to students, faculty and guests at Notre Dame. Analyzes differences between gender style and content in communications and behavior; critiques societal expectations of women and men in the workplace and in leadership roles; connects management and leadership precepts through the lens of gender; examines leadership attributes through nontraditional sources.

Cross-listed as a graduate course to promote co-mentoring and networking. Prerequisite: Junior standing or permission of chair applies to Women's College students only. Fulfills general education requirement in gender studies. The nature, scope and design of the project to be completed, as well as a schedule of prearranged meetings, will be individually contracted between the faculty member and the student.

Prerequisite: acceptance for supervision by a department faculty member. Students apply relevant theories to contemporary organizational problems through the use of case analyses, readings and experiential exercises. The course focuses on developing analytical frameworks to describe and assess organizational culture, structure, leadership, ethics, change, decision making, power and political processes.

Cannot be taken if student has taken BUS Provides students with an opportunity to examine current buyer behavior theory including digital behavior and its use by markerts to influence consumers. Through the analysis of case studies, a thorough examination of current empirical buyer behavior research, students will design, implement and analyze buyer behavior mini-research projects. This class is designed as an interactive, collaborative seminar. Students will examine the integration of traditional and non-traditional forms of communication.

Traditional forms of communication include advertising, public relations and personal selling. Non-traditional forms of communication include online advertising, blogs, pod casts, social media and direct response marketing. Students will gain experience gathering and analyzing market data and developing an integrated marketing communications plan. Students will complete a research project as well as build a diversified investment portfolio for a hypothetical client. Projects involve written and oral reports. Topics may include capital structure and capital issuance, dividend policy, corporate financial planning, derivatives for hedging stock volatility, derivatives for hedging interest rate risk and financial institutions.

Students will complete a research project and develop strategies to manage an external environment challenge. Focuses on the legal environment of human resource management and its impact on the entire human resource system. Enhances background students will need to make informed human resource decisions in organizations. Cannot be taken if student took BUS Uses case studies, seminars, experiential activities and research.

Students will apply their knowledge, skills and experience in recommendations to address real-world human resource issues. Learners apply the theories of each of these areas to developing a portfolio of practical, useful human resource applications. Resources and assignments facilitate both the comprehension and application of management theories to contemporary situations as students develop strong scholarship habits that form the basis of the program.

Must be taken within the first 9 credits of the program. Course content changes to address contemporary thinking and issues.

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Course may be taken more than once under different topics. Healthcare System Introduces the student to the organization and structure of the U. Topics also include policy issues relating to access, efficiency and quality of health care services. Topics include the role of health insurance financing for medical services including managed care, and its influence on consumer and provider behavior relative to the demand and supply of healthcare services. Additional topics include competition in the delivery of health care services, the role of government and regulation, whether greater expenditures on health care insures better health, cost shifting, and the challenge of measuring value in healthcare outcomes.

This course id designed for the non-financial healthcare manager who must be able to understand and effectively use financil concepts and tools. Students will examine the framework and components of customer service and negotiation as applied to the healthcare industry. Students will also study core healthcare marketing concepts and the important role a marketing plan plays in supporting the implementation of an organization?

Topics include employer-sponsored health insurance, Medicare, Medicaid, and managed care. Serves as a level business elective for graduate students. Introduces financial management concepts including time value of money, net present value and alternative measures, financial ratio analysis, capital budgeting, cost of capital, and asset valuation. Topics may include capital structure and capital issuance, dividend policy, corporate financial planning, derivatives for hedging stock volatility, derivatives for hedging interest rate risk, and financial institutions.

The course includes completing a research project as well as building a diversified investment portfolio for a hypothetical client. Learners work individually and in small groups analyzing practical case scenarios. Communicating financial information is a major emphasis. Prerequisite: BUS or permission of instructor. Orients learners to financial accounting ractices, leading to the preparation of financial statements. Learners acquire knowledge of the language of accounting and the elements of the balance sheet, income statement and the statement of cash flows. Topics include the application of accounting theory and generally accepted accounting principles to business transactions, and the use of ratios and other tools to analyze financial reports.

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Students work with real-life examples to interpret statistical distributions, understand hypothesis testing and evaluate reliability. Learners consider the common developmental needs of workers at different stages of their careers and the role of staff development and training within the context of total organizational development. Readings, case analyses, and group discussion are integral to this experience. Emphasizes federal and state equal employment law, compensation and benefits law, legal termination practices and labor relations.

Learning is based on readings, interactive discussions about the practical applications of legal theory, and a major research paper. Evaluates the advantages and disadvantages of different methods and reinforces the importance of integration with corporate management strategy. Uses readings, case analyses, and experiential activities to examine different elements of performance management. Included are an exploration of the total returns for work, including cash compensation and benefits, and such relational returns as recognition and status, employment security, challenging work and learning opportunities.

Special focus will be given to the selection, development and implementation of appropriate compensation strategies, given the external environmental influences and realistic internal resource constraints with which today's organizations must cope. Students develop strategies as they study historical and present day leaders and followers whose unethical, immoral or incompetent behaviors have damanged lives and organizations. Emphasizes the role of women leaders, deciphering the code of the workplace, and confronting female collusion in silencing women's ways of knowing.

Often cross-listed with undergraduates to promote cross-generational mentorying. Develops lateral leadership skills that are becoming more important in our networked world and flattened organizations because influencing others occurs across a broad range of positional leadership settings. Students will learn a marketing strategy decision making process which takes full advantage of secondary data resources.

EMMS - Executive Master in Marketing & Sales: For Professionals Moving Forward

Case studies, in-class discussions and a semester-long project provide students with an opportunity to design marketing strategies utilizing marketing principles, descriptive statistics, competitive information and management functions such as analysis planning, implementation and control. Prerequisite: BUS or permission of department chair. Leading change is a complex, long-term and challenging endeavor and a central process in the practice of leadership. Change is studied at every level, individual, organizational and societal, through a contextual lens.

The key issues of changing behaviors, getting the rational mind and emotional mind to work together, overcoming resistance to change, and the role of leaders in the process will be important themes. Key concepts will be reinforced through lectures, discussions, case studies, jeopardy games, post-test reviews and issues related to Human Resources. Upon completion of this course, you will receive 3 graduate credits, if applicable, as well as a certificate of completion from the Society for Human Resources Management SHRM. Each student will develop and submit a semester-long project proposal to be carried out in her or his social or business community requiring personal leadership responsibilities.

Once the project proposal is approved, the student will carry out the project supported by an appropriate professionally-trained volunteer coach and the Program Director. The course will conclude with a reflective assessment of the student's leadership of the project and the lessons learned therefrom to be applied in future leadership opportunities.