And it is this second issue — if correctly taken care of — that will deliver the required motive power to drive your USP-focussed campaigns, and that issue is segmentation. Segmenting your target audience by known metrics and buying personas, and delivering the USP that means most to targeted personas will turbo-charge your regional campaigns.
Well, no. Here temperatures are often around As can be seen, USPs are not simple, one-size-fits-all marketing communications, and as is made obvious, what works in one market may be a complete turn-off in another. And this fundamental may not be confined to regional differences as I have demonstrated here.
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